People come “here” to pursuit fitness and joyfulness.
Locating in a small village in Lijiang, China, the Here Inn is a place for people to experience the nature and for people who like outdoor activities. Also, it’s a place for dogs and cats. And these keywords are used in the branding design.
The Here’s logo design is a Chinese character, when pronounced, sounds like the Chinese character “Here.” It is also one of the character in the owner’s name and combines 2 of Mr. Chao’s favorite green colors.