Boosting Trust and Retention in a Rewards-Based Survey App
Background
Revamped the end-to-end user journey in a rewards-based survey app to reduce disqualification frustration and increase user trust. Introduced pre-qualifying screeners, partial rewards, and new daily engagement features, resulting in lower drop-off rates and improved retention among core users—primarily low-income women aged 40–50.
Objective
Reduce survey drop-off rates by improving clarity and pre-qualification.
Increase user engagement with repeatable, low-effort activities and daily interactions.
Improve redemption experience by expanding reward types and simplifying navigation.
Boost trust in the platform for both users and third-party survey providers.
Encourage users to return by offering more ways to earn coins beyond long surveys.
