Redesigned key user flows in a meditation app to address confusion, lack of guidance, and low engagement among first-time users. By simplifying onboarding, clarifying activity recommendations, and introducing visual hierarchy and reminders, the team increased conversion by 41% and boosted time spent in-app by 23.4%.
Objective
Increase conversion rate by encouraging free users to subscribe to the premium plan.
Improve user retention by reducing friction and simplifying core user flows.
Enhance overall app usability through better visual hierarchy and intuitive navigation.
Clarify meditation content for new users unfamiliar with mindfulness practices.
Encourage habit-building through personalized reminders and activity recommendations.
Main Practice
UX Design / UI Design / Strategy / Branding
Tools
Figma / UserTesting / Protopie
Role
User Interface Designer / UX Designer
Collaboration
Product Owners: Jamie Price / Julie Campistron
Product Manager: Sreetham Das
Director of UX: Benjamin Anik
Illustrator: Corinne Mucha
iOS Developer: Justin Savory
iOS Developer: Ismail Elmaliki
Android Developer: Byron Martinez
Android Developer: Apurvi Patel
Mobile App
Improving Engagement in a Wellness App
Lifestyle /Meditation /Mental Health /Mindfulness /
