To strengthen Newegg’s marketplace campaigns, I redesigned the weekly promotions page to improve visibility for non-featured deals that were often ignored. Using Crazy Egg heatmaps and Google Analytics, I identified that only 5% of customers scrolled past the featured section, leaving over 80% of negotiated promotions unseen. By introducing visual category anchors and testing a floating preview bar, I lifted scroll depth to over 30% and increased mid-page click-through from 12% to 15%, giving merchandisers’ deals more exposure and improving campaign performance.
Objective
Encourage users to scroll past the featured section and discover more promotions
Increase visibility and engagement for second-tier deals negotiated by merchandisers
Leverage data (Crazy Egg, Google Analytics) to validate assumptions and guide design
Improve click-through rates on mid- and lower-page content
Experiment with lightweight UI solutions without requiring major engineering investment
Balance business goals (merchandiser sales) with customer browsing behaviors
