Background
The DJI Mavic holds a special place in my heart as my go-to drone series. Building upon the triumph of its first-generation model, the Mavic 2 takes things to a whole new level with its enhanced compactness and unrivaled power.
In this visual design concept, I aimed to evoke a sense of forging, symbolizing the birth of a cutting-edge "new weapon." It deviates from DJI's traditional campaign themes typically seen during the global launch of their products.
Objective
Create a feeling of "forging" to present the new drone